Word: promo
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Dates: during 2000-2009
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...Indeed, last month they inked a deal with Jimmy and Doug's Farm Club, a new subsidiary of Universal Music named after Interscope co-chairman Jimmy Iovine and Universal head Doug Morris. Wasserman hasn't made an album on the label yet, but he's already worked out the promo campaign: "Our shtick is that we're going to be the first band to break out of the Internet and actually make...
LOOK OUT, AMAZON If you thought Amazon was the best place for discount books, CDs, movies and video games, think again. Half.com lets visitors buy and sell used books, CDs, etc. for half price. Sellers pay a 15% commission; buyers get a money-back guarantee. As a promo gimmick, the site got a small town in Oregon to change its name to Half.com for the year in exchange for some free...