Word: promo
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...long last yank the company--whose main products still come shrink-wrapped--into the Internet age. Gates and his troops hauled out gadgets that were truly cool (a new Net-friendly tablet PC you write on with a pen), and videos that tried too hard to be (a promo for a new Net protocol with a hipster saying, "I told you it's the bomb...
...objective of augmenting my knowledge of the Boston music underground, I must confess I was enticed, as any mortal must be, by the idea of swooning at the sight of Boston's hometown celebs. Flipping through the awards booklet, I began to get excited as I glimpsed a teaser promo on the inside cover, showing the smug faces of LFO along with the boast of the "Power of 3Times 5," LFO's label's commendation of the boys' five nominations, including...
...Indeed, last month they inked a deal with Jimmy and Doug's Farm Club, a new subsidiary of Universal Music named after Interscope co-chairman Jimmy Iovine and Universal head Doug Morris. Wasserman hasn't made an album on the label yet, but he's already worked out the promo campaign: "Our shtick is that we're going to be the first band to break out of the Internet and actually make...
LOOK OUT, AMAZON If you thought Amazon was the best place for discount books, CDs, movies and video games, think again. Half.com lets visitors buy and sell used books, CDs, etc. for half price. Sellers pay a 15% commission; buyers get a money-back guarantee. As a promo gimmick, the site got a small town in Oregon to change its name to Half.com for the year in exchange for some free...
...risk. But as rough and as raw as it was, we knew we should leave it alone." They had their movie. They trimmed the woods footage--"It was like we wrote the script during the editing," Myrick says--and used the other material for a devious docu-promo, Curse of the Blair Witch, that ran on the Sci-Fi Channel...