Word: promo
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YSHTTJOTW--You still have time to jump out the window. Signifies promo for the Jenny Jones Show...
...essential blamelessness of most mind-altering drugs and to make little distinction between plants like cocoa and plants like coca--at least in terms of their potential for abuse. Since his recent fame, Weil appears to have become a bit less public with beliefs like this; in promo spots for Weil's pbs specials, the word morphine on the book's dust jacket is conveniently obscured. In private, however, Weil continues to sound defiant. "My views about illicit drugs haven't changed," he says. "There are no good or bad drugs, just good or bad uses...
This, at least, is the impression a viewer gets after seeing the trailers--the two-minute previews--for this summer's major-studio films. For months these promos have clogged theaters, an early goad to the moviegoers' want-see. When a trailer works, it can give its film the hint of blockbuster. The Independence Day spot has done that and more. Its shots of citizens staring up at an ominous spacecraft became famous so quickly that it inspired a rival promo: a spaceship lands and disgorges the Brady Bunch for A Very Brady Sequel...
...what do you get for Forbes, the man who has everything? Product placement. Whatever else it was, the Forbes campaign was effectively a Forbes campaign, a six-month promo for the candidate's business magazine. In the long run, the boost in name recognition for his publication could well be worth more than the $30 million Forbes spent on the race. (Compare it, for instance, with the $150 million Ford Motors spent last year to relaunch the redesigned Taurus.) But to realize the advantage, Forbes may have to return full-time to publishing. In the first two months of this...
First, Pamela Anderson got a tattoo to advertise her upcoming movie, Barb Wire. Now Nike chairman Phil Knight has his own indelible self-promo. It's a "swoosh"-the Nike logo-on his left ankle. He was needled into it by young bucks at the shoe company, many of whom (no doubt counting on never being fired) also sport swooshes...