Word: promo
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This particular press kit heralded the homecoming promotion of Peter C. Johnson, whose first album, Unique, is being released on A&M records. A&M was holding the promo event at the Garden Gym, a time-worn boxing gym next to the Boston Garden...
...nation is "like pretty girls . . . not entirely good and not entirely bad." Anyone interested in more such pearls from Ehrlichman can tune in on his new 2½-min., five-day-a-week radio commentary, The View from Here, airing Oct. 2 on more than 900 stations. In a promo record, he comments on the upcoming Begin-Sadat meeting at Camp David. Noting that there is only one kitchen that serves guests at the presidential retreat, he asks: "Do you suppose the Egyptians will have to eat kosher?" Anyone for a few 2½-min. tape gaps...
...time. "I feel so strong. I feel this incredible strength. I've felt strength I've never felt before...The energy's higher with the group...I want to stand here and attract energy to the community..." No, sir, this is not an introduction to a five-minute Exxon promo, this is a 30ish female going on about her devotion to a new brand of scientific mysticism known as the Arica theory, and that is what David Hanser's The Forty Day Experience is all about...
...sounds like an unabashed promo for E.F. Schumacher's Small is Beautiful, and it is annoying and irrelevant. Gnomes is fun to glance through in a bookstore, and has great pictures, but the story itself is short on substance. In fact, Poortvliet's wonderful illustrations (the dust-jacket informs us that he is Holland's most popular illustrator) dwarf the text. Gnomes might be a great gift book when Easter rolls around, but unless you have $15 to burn, sit tight and wait for the paperback version. Gnomes has great promise, but simply comes up short...
Perhaps this adversary relationship between sportswriters and jocks is inevitable; these two beasts will never (oh well, rarely) mate. Sportswriters, despite all their in-talk and promo are news reporters; objectivity must be retained, or they lose all credibility and simply become a shill for the team. Writers, regardless of their loyalties, have a responsibility to report the truth...