Word: promo
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...presence so prevalent at the moment, that before the phenomenon has had a chance to settle, a reaction is already setting in. He is being typed as a '50s hood in the James Dean mold, defused for being a hype, put down as a product of the Columbia promo "fog machine," condemned for slicking up and recycling a few old rock-'n'-roll riffs. Even Springsteen remains healthily skeptical. "I don't understand what all the commotion is about," he told TIME Correspondent James Willwerth. "I feel like I'm on the outside...
...weeks he has met the Presidents of the U.S. and France and traded horse chat with the Queen of England. Though he goes through the motions genially, the promo marathon for his new film Funny Lady is not Caan's idea of athletics. He was therefore relieved to get away for a day at New York's Aqueduct race track to check up with the trainer of his five horses there and get his colors registered. Jimmy, a veteran rodeo rider, has decided that his brand, a rocking JC, will be stamped on silks of emerald and white...
...secondaries?the hot stations in such medium-sized cities as Youngstown, Ohio; Hartford. Conn.; and San Diego, which tend to have more flexible program directors than the rigidly scheduled big-league stations. There are plenty of valid forms of blandishment, and some of them are quite inventive. One promo man in Cleveland dressed up in a Superman costume and climbed a fire escape to the third-floor window of a program director's office so that he could spring inside with his wares. Another managed to pose as a waiter in a program director's favorite restaurant, then served...
Sakowitz has also attracted shoppers by staging European-angled promotions every autumn. Last month, as part of an Italian Renaissance promo, he decorated the main downtown Houston store with $3,000,000 worth of borrowed Renaissance paintings and tapestries. (Once inside the store, shoppers bought plenty of Italian and French dresses that were specially designed for the promotion, as well as bed linens with prints of Leonardo's inventions and Italian silk ties with the insigne of the House of Borgia.) This week, in Sakowitz's annual wine auction, the store will sell off rare vintages, including...
...Scott, guitar; B.B. Dickerson, bass; Lonnie Jordan, keyboards; Harold Brown, drums; Papa Dee Allen, conga and bongos; Charles Miller, horns; and Lee Oskar, harmonica--also seems to be tighter and more sure of themselves. Even United Artists has gotten itself together and instead of a lot of hype the promo man just handed me the album and said, "Here, you'll like this." He couldn't have been more correct. "All Day Music," the title cut, starts the album off, and like most of the other songs it is based on a percussive, African rhythm. The various instruments interweave creating...