Word: promo
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...debate was discussed at length last week. First, there was Paula Zahn’s rather ominously-titled CNN special, “Hip-Hop: Art or Poison?” Besides a relatively one-sided debate that did its best to trash the genre without being overt, the promo asked, “Shocking images and lyrics have America asking: ‘Has hip-hop gone...
...promotion department has also been working overtime to increase awareness of the show, airing episodes on Bravo, the network's little-sister cable channel, and streaming them free over NBC.com. Lights even has a new tag line - "It's About Life" - that airs at the end of each promo for the show. "That was the challenge going forward from November through February, to let people know it's about family," says NBC's in-house marketing president Vince Manze. "It's not about football...
...daughter, Rebecca N. Nesson ’98, an HLS graduate and Harvard computer science doctoral candidate who is co-teaching the course, also makes an appearance in the promo, saying, “in Second Life, the possibilities of what we can do are endless” as she transforms into a butterfly...
...perplexing poster hangs in theoffice of Omar Minaya, general manager of the New York Mets, the newly minted champions of the National League's Eastern Division. It's a promo for A Bronx Tale, a 1993 film starring Robert De Niro about a boy who gets mixed up with the Mob. Why is the word Bronx--as in Bronx Bombers, as in New York Yankees, as in Evil Empire--displayed prominently at the Yanks' crosstown rival? It turns out that Minaya, who grew up a fly ball from Shea Stadium in Queens rooting for the Mets, loves the movie...
Well, kind of. The pilot of 30 Rock (Wednesdays, 8 p.m. E.T.; debuts Oct. 11) has a scene in which the writers challenge an actor to do impressions--Jay Leno, Jerry Seinfeld, Ray Romano. "There's a new promo [for Studio 60] that NBC showed me," Fey says, "and someone in it was saying, 'Show me your Tom Cruise.' I said, 'Oh! I guess there is a little overlap...