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Word: promo (lookup in dictionary) (lookup stats)
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Still, those efforts haven’t stopped Hollywood moguls from churning out asteroid-themed blockbusters. “I went and watched Deep Impact, but I didn’t watch Armageddon,” said Spahr. “For Armageddon, I helped them do a promo, and we tried to tell them that it was pretty dumb. A Texas-sized asteroid was going to hit in what, two weeks? That would be as bright as Jupiter in the sky. You would go outside and go, ‘Oh crap, an asteroid...

Author: By Timothy J. Mcginn, CRIMSON STAFF WRITER | Title: Oh Crap, an Asteroid | 4/29/2004 | See Source »

...done, but I'm tired of the reaction they get." That Esquire shoot, it turns out, was a nightmare. (She claims the magazine gave her photo approval and then ran pictures without her blessing - something Esquire denies.) Even worse were those "retarded" wardrobe suggestions ABC made for the promo spots for Britney Spears: In the Zone, her Nov. 17 U.S. network special, which she'll be taping just hours from now. "It was really obnoxious," she says with a snort. "They wanted me to take my clothes off. It was all about my body, you know?" Can't imagine what...

Author: /time Magazine | Title: All Eyes On Britney | 11/16/2003 | See Source »

...show incessantly. The Emmy Awards do not need to become one giant commercial for the wonders of television. We're watching the Emmy Awards - we're already interested in television. If not, why would we sit through those lifetime achievement awards? On the bright side, the awards brought a promo that millions of Americans were anxious to see - that for Fox's Joe Millionaire 2. As rumored, the commercial confirmed, the second version of the faux-millionaire dating show will find women from other countries around the world, who haven't seen the first version and may in fact...

Author: /time Magazine | Title: Boring Emmys? It's No Surprise | 9/22/2003 | See Source »

Want a new you?" asks a promo for TLC's midday block of makeover shows. "You're not alone!" For once, an understatement in advertising. America is the home of the new you, the uncharted land where pilgrims, convicts and Gatsbys set out to remold themselves from scratch. We ran out of uncharted land, but we didn't run out of the urge for self-reinvention. So we turned that desire inward in ever tighter circles, expressing our idealized selves through our homes, our clothes and our bodies...

Author: /time Magazine | Title: Trading Faces | 7/7/2003 | See Source »

...those insufferably gifted people who can dabble in this and that and do it all well, as can be seen in the professorially cluttered study in the Victorian flat he shares with his wife Elizabeth, their two daughters and a Tonkinese cat called Gordon. There are promo leaflets for the Italian translations of Mma Ramotswe, as his heroine is called according to Botswana etiquette; tomes on law and medicine; a report from Britain's Human Genetics Commission (he's vice chairman); dozens of his children's books (the first success was The Perfect Hamburger); and several saxophones (he plays bassoon...

Author: /time Magazine | Title: One-Man Fiction Factory | 6/8/2003 | See Source »

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