Word: promos
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Dates: during 2000-2009
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...course, there is a downside: Jack FM is a request-free zone for listeners. As a promo recently declared, "Tell us what you think. Just don't tell us what to play." --By Adam Pitluk/Dallas
...cheery 1950s-themed brunch in Currier House, complete with root beer floats, foot-long hot dogs, and a jukebox blasting “Johnny B. Goode” suddenly turned grim when the slideshow projecting vintage posters onto the dining hall wall flashed a questionable promo for Persil Detergent. “For Coloureds too!” the ad boasted, explaining in small print that it was actually, honestly, just talking about colored clothing...
...stations like Boston's WGBH, which posted its first podcast last month. "We're doing it to learn more," says Robert Lyons, head of new media initiatives at WGBH. Stations with advertisers to satisfy have been slower to react, but don't rule out a future featuring radio with promo videos attached...
This week saw the coinciding arrival of two promo compilations of distinctly different bents. One was a Warner Bros. compilation of popular songs from their back catalog remixed by current artists called What is Hip?; the other was a three-CD package called DFA Compilation #2, containing remixed tracks from the New York’s independent DFA label. One of these two label-oriented discs held remixes of such “classics” as Rod Stewart’s “Do Ya Think I’m Sexy?” and Devo?...
...BendIt like Beckham, the soccer movie that has grossed more than $100 million worldwide since 2002 and now incessantly runs on HBO, the two main characters, British teenage girls who dream of becoming the next Mia Hamm, stare at a television screen, jaws agape. They are watching a promo for the Women's United Soccer Association (WUSA), the American professional league that featured the best female players in the world, including Hamm, Brazil's Katia and Bai Jie of China. Brandi Chastain knocks a header into the net. England's Kelly Smith shakes a defender. Unbelievable, the girls...