Word: promos
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Dates: during 2000-2009
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...show incessantly. The Emmy Awards do not need to become one giant commercial for the wonders of television. We're watching the Emmy Awards - we're already interested in television. If not, why would we sit through those lifetime achievement awards? On the bright side, the awards brought a promo that millions of Americans were anxious to see - that for Fox's Joe Millionaire 2. As rumored, the commercial confirmed, the second version of the faux-millionaire dating show will find women from other countries around the world, who haven't seen the first version and may in fact...
Want a new you?" asks a promo for TLC's midday block of makeover shows. "You're not alone!" For once, an understatement in advertising. America is the home of the new you, the uncharted land where pilgrims, convicts and Gatsbys set out to remold themselves from scratch. We ran out of uncharted land, but we didn't run out of the urge for self-reinvention. So we turned that desire inward in ever tighter circles, expressing our idealized selves through our homes, our clothes and our bodies...
...those insufferably gifted people who can dabble in this and that and do it all well, as can be seen in the professorially cluttered study in the Victorian flat he shares with his wife Elizabeth, their two daughters and a Tonkinese cat called Gordon. There are promo leaflets for the Italian translations of Mma Ramotswe, as his heroine is called according to Botswana etiquette; tomes on law and medicine; a report from Britain's Human Genetics Commission (he's vice chairman); dozens of his children's books (the first success was The Perfect Hamburger); and several saxophones (he plays bassoon...
...says O'Brien. "And thank God we didn't have the money to do it right, because that would have looked really boring." The Mr. Bill--style animation covers all aspects of the repeat, from the monologue to guests MR. T, Richard Lewis and Johnny Knoxville--even the movie-promo clips. "In some of the shots you'll see a hand come in and adjust a head or something," says O'Brien. "It may be the least professional clay animation ever broadcast." If the fake Conan is a hit, can a real, live Craig Kilborn be far behind...
...20th Bond film will ride into the record books on one of the biggest promo bandwagons ever. Agent 007's business partners are spending an estimated $120 million on tie-in advertising, and millions more have already been invested in products and services for the making of the film itself. Maybe they should have called it Buy Another...