Word: promos
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Biggest Brewhaha Long the target of unions and minority-rights groups, Coors Brewing Co. acquired a new enemy with its popular promo for Coors Light, featuring a haunted house and the slogan "It Isn't Halloween Without the Silver Bullet." The National Council on Alcoholism and Drug Dependence described the ad's subliminal appeal to underage drinkers as "chilling...
...anything other than official business. The Goodwill Games, which have been plugged so insistently on Turner's TV outlets that some are calling them the Goodshill Games, do not qualify. "This is not a legitimate athletic competition," says an Administration official. "It's a Turner business promo. Why the hell should we do him any favors...
...competition is tough, but the Red Team has the edge in both cunning and sheer gall. It kidnaps a member of the Orange Team and delivers her, bound and gagged, aboard a clanging fire truck to the opposition. What a bold move! What a great promo! The playing fields of Lauder University have not witnessed its like...
...quite well known," as Mick Jagger says. "But they couldn't get a record deal because they were black and they weren't playing funk. They didn't fit into a category." A black band romping in the white world of hard rock is an anomaly (or, as the promo men would say, a hard sell) even today. Musicians may cross over a lot, but radio stations seldom do. Vernon Reid, 31, who plays guitar with an ear on Hendrix and an eye on the Top Ten, recognized the problem early on. "Being black makes it tougher," he says...
Hank Williams Jr. has a roarer going on over at a big spread near Nashville. It's really a video event, fired up just so there could be a raucous, celebrity-studded promo for Hank's hit tune, All My Rowdy Friends Are Coming over Tonight. And there it is, a real booze-and-barbecue bash, with lots of huggy-bunny country gals sashaying all around folks who dropped in, sometimes via limo, to pay old Hank Jr. their respects. There's Waylon Jennings and Willie Nelson and Kris Kristofferson. Hank Jr. sings his song, roaming all around the large...