Word: promos
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...State Building, flying monkeys attacked Dorothy Gale and her friends in Oz. (Need more animals? The Cowardly Lion. And Toto too.) The film, which flopped in its original release but went on to entertain families happily ever after, looks Technicolor terrific on this three-disc set, which includes five promo documentaries, 10 period portraits of the stars and a rare audio clip of Judy Garland sobbing her way through a reprise of Over the Rainbow--a surprise minute or so of heartrending musical melodrama...
...promo that ran last week on Los Angeles' 93.1 Jack FM consisted of a real caller yelling into the station's voice mail that he hated the station so much, it made him want to stick a hot poker in his ears. A few weeks earlier, in New York City, an angry Mayor Michael Bloomberg said a very bad word because 101.1 Jack FM replaced his beloved oldies station. (You'd think the guy could afford a satellite radio.) Steven Van Zandt of Bruce Springsteen's E Street Band said it was like replacing the Statue of Liberty with...
...course, there is a downside: Jack FM is a request-free zone for listeners. As a promo recently declared, "Tell us what you think. Just don't tell us what to play." --By Adam Pitluk/Dallas
...cheery 1950s-themed brunch in Currier House, complete with root beer floats, foot-long hot dogs, and a jukebox blasting “Johnny B. Goode” suddenly turned grim when the slideshow projecting vintage posters onto the dining hall wall flashed a questionable promo for Persil Detergent. “For Coloureds too!” the ad boasted, explaining in small print that it was actually, honestly, just talking about colored clothing...
...stations like Boston's WGBH, which posted its first podcast last month. "We're doing it to learn more," says Robert Lyons, head of new media initiatives at WGBH. Stations with advertisers to satisfy have been slower to react, but don't rule out a future featuring radio with promo videos attached...