Word: promos
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This week saw the coinciding arrival of two promo compilations of distinctly different bents. One was a Warner Bros. compilation of popular songs from their back catalog remixed by current artists called What is Hip?; the other was a three-CD package called DFA Compilation #2, containing remixed tracks from the New York’s independent DFA label. One of these two label-oriented discs held remixes of such “classics” as Rod Stewart’s “Do Ya Think I’m Sexy?” and Devo?...
...BendIt like Beckham, the soccer movie that has grossed more than $100 million worldwide since 2002 and now incessantly runs on HBO, the two main characters, British teenage girls who dream of becoming the next Mia Hamm, stare at a television screen, jaws agape. They are watching a promo for the Women's United Soccer Association (WUSA), the American professional league that featured the best female players in the world, including Hamm, Brazil's Katia and Bai Jie of China. Brandi Chastain knocks a header into the net. England's Kelly Smith shakes a defender. Unbelievable, the girls...
...Thursday, when rehearsals begin, through the tearful goodbye dinner on "Weird Wednesday," as it's called, when one more candidate goes home. There certainly is an earnest, hardworking kids-from-Fame vibe about the group. Their week is grueling, filled with song-selection sessions, rehearsals, run-throughs, commercial and promo shoots, performances and interviews. (Minors Trias and DeGarmo, 16, also spend three hours a day with a tutor.) But in ways subtle and more blatant, the singers are also getting persona coaching. While they ultimately make their own decisions, they get advice on their song choices and performance to counter...
...exploiting, not exorcising, the world's misery. Lady Port-Huntly (Isabella Rossellini), a scheming beer baroness whose two glass legs are filled with her own brew, concocts a song contest with a $25,000 prize for the saddest music in the world. In return, milady will have the ideal promo for the end of Prohibition in the U.S. As she promises, "If you're sad and like beer, I'm your lady...
...three years, Sweetface Fashion, Jennifer Lopez's holding company, zoomed from zero to $300 million in sales. This year's goal is in the neighborhood of $400 million. While the endless stream of J.Lo by Jennifer Lopez merchandise hardly creates a feeling of exclusivity, Lopez rarely appears in the promo campaigns, thus preserving some of her scarcity. Nevertheless, Bruce Tait of Fallon Brand Consulting cautions, "When any brand extends beyond its perceived core, consumers often look at it as a greedy move, and that can create animosity...