Word: promos
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...says O'Brien. "And thank God we didn't have the money to do it right, because that would have looked really boring." The Mr. Bill--style animation covers all aspects of the repeat, from the monologue to guests MR. T, Richard Lewis and Johnny Knoxville--even the movie-promo clips. "In some of the shots you'll see a hand come in and adjust a head or something," says O'Brien. "It may be the least professional clay animation ever broadcast." If the fake Conan is a hit, can a real, live Craig Kilborn be far behind...
...20th Bond film will ride into the record books on one of the biggest promo bandwagons ever. Agent 007's business partners are spending an estimated $120 million on tie-in advertising, and millions more have already been invested in products and services for the making of the film itself. Maybe they should have called it Buy Another...
...answer to that,” he says, visibly annoyed, “is that firstly, 60 percent of the music I play is on acetate; it’s not even on promo. The other 40 percent I play is on promo. None of it is on American radio. If no one has access to the music commercially, then that is underground.” Besides the fact that America’s got too short an attention span for dance music on the radio, Oakenfold neglects to point out that as one of the world?...
...watched the pairs figure-skating finals last Monday learned the outcome of another NBC nail biter during a commercial break: Friends would be back for a ninth season. The matter was resolved after a brief negotiation, in sharp contrast to the acrimony and waffling of two years ago. The promo announcing the show's return aired only hours after the new contracts had been signed, an indication of how much the network relies on the show to carry its prime time. But it is really the FRIENDS who should take a victory lap. Each cast member will earn $1 million...
...NASCAR will certainly wish it had him and his hirsute grin to do commercials on its new network home, and keep the old school alive. It will mourn Dale Earnhardt, and miss him. But he did the promo of a lifetime Sunday when he hit that wall between the third and fourth turn...