Word: promotionism
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Here are a few observations from a New York outsider. In the first weekend after Halloween, and with the spine-numbing pleasure of Paranormal Activity in many moviegoers' minds, The Fourth Kind benefitted from a beguilingly creepy ad campaign, giving glimpses of alien possession. Audiences didn't feel the same...
If you’re a “Mad Men” devotee prone to eating your feelings of sadness about this season’s end, look no further than Sweet Cupcake’s Season Finale promotion! Throughout the day today, Sweet will be offering...
Sweet will be playing “Mad Men” seasons 1 and 2 on the in-store television; implicit in this aspect of the promotion is a challenge to cupcake consumers to make one cupcake last through 26 hours of television without pulling a Roger Sterling-style cardiac...
As is usual in the constant duels between Chávez and Uribe, the truth lies somewhere between their left-right bluster. Both could stand to listen more to their countrymen who have voted with their feet. "I want to die in my country," says Fredys Villanueva, but not if...
But Nader’s speech was not only a promotion for his new book. He used “‘Only the Super-Rich Can Save Us!’” as both a call to today’s law students and as a...