Word: promotionism
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2. On the biological concept of marketing: "Since about 1990, there have been two bloodless but momentous revolutions in human affairs: the collapse of Communism in politics, and the rise of signaling theory in biology. Both depended on the same insight: individuals work hard mostly because they want to show...
Through its Allnighter program, Denny's is trying to give members of the late-night crowd a social experience they can't get at fast-food drive-throughs, which are now staying open later and eating into the chain's graveyard-shift revenues. Denny's has instructed its servers to...
More Free Nights. They may not have anniversaries to celebrate, but plenty of other hotels are offering the opportunity to earn free nights. With InterContinental Hotels' Biggest Free Nights, Priority Club members can stay any two nights from May 4 to July 3 and get a free night to use...
According to Reuters, "Treasurer Charles Holley said Wal-Mart has planned a number of merchandising initiatives to appeal to cash-strapped shoppers, including its dollar program." The theory behind the promotion is sound. Most stores could not bring in a lot of revenue selling items at $1 a piece, nor...
In the Himalayan resort town of Nathiagali, a party is under way. Ice clinks in tumblers and corks pop while the conversation - an amalgam of English and Urdu that is the mark of Pakistan's élite - flows from meditation techniques to a heated debate over a U.S. politician's...