Word: promptly
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Dates: during 1970-1979
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...Some of the worst aftereffects of burns-scars and crippling skin contracture-have been minimized or eliminated by techniques now in use at the Burns Institute of the Shriners Hospital for Crippled Children in Galveston, Texas. There, doctors have found that prompt application of lightweight plastic casts keeps burned flesh from contracting as it heals; pressure bandages kept in place 24 hours a day control the buildup of scar tissue and prevent the formation of disfiguring welts. As a result, burn patients who might once have had to undergo a long series of corrective and cosmetic operations can now avoid...
Despite such advances, doctors continue to stress that prompt first aid-before the victim reaches the hospital-can reduce both the scope and the seriousness of many burns. The best treatment, they agree, is to cool the burn immediately. Prompt immersion in cold water, says Dr. John Moncrief of the University of South Carolina, has the same effect on a burn as on a lighted match: it "puts out the fire." Equally important, the burn is prevented from spreading, thus minimizing both the damage and the discomfort, maximizing the prospects for recovery...
Critical Misdemeanor. Mailer's major foe is Kate Millett, whose book Sexual Politics devotes some 25 pages to mauling him, and helped prompt the Harper's riposte. Kate loses many a battle with Mailer in the article before she winds up winning the war. "By any major literary perspective." says a scornful Mailer, "the land of Millett is a barren and mediocre terrain, its flora reminiscent of a Ph.D. tract, its roads a narrow argument, and its horizon low." Kate is "nothing if not a pug-nosed wit," and "the yaws of her distortion were nicely hidden...
...Surgeon General's findings brought a prompt retort from the Tobacco Institute, which declared: "The question of health and smoking is still a question." In turn, the American Cancer Society urged the tobacco industry to use the money saved by the demise of TV cigarette ads to mount a new, massive research program that "might even lead you to a safer cigarette...
Even so, skiing may be safer (fatalities are very rare) than staying home, where more than 4,000,000 Americans were disabled and 27,000 died in accidents last year. Moreover, for those who are hurt on the hill, emergency treatment is usually prompt and professional. The National Ski Patrol has 20,000 members trained in mountain rescue techniques, and all U.S. ski areas are policed by paid patrolmen or dedicated volunteers. As a result, most ski casualties are spotted, given first aid and whisked off the slopes in toboggans within minutes of a serious spill...