Word: pronto
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Dates: during 1980-1989
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...chief value of Ethan Mordden's The Splendid Art of Opera is in just such updatings, which are the results of exhaustive research. Unfortunately, Mordden, a former editor of Opera News, has a brass ear for language: one composer, he writes, "will have to wow 'em pronto." His book is less pleasurable than utilitarian, something to thumb through for answers rather than for diversion...
...year Polaroid brought out the revolutionary SX-70, the coat-pocket-size folding fully automatic single-lens reflex camera; it popped out film that developed sharp color prints while one looked at them. After some initial start-up problems with the SX-70, the mass-market One-Step and Pronto models were smash successes. In 1978 the company was manufacturing 30,000 OneSteps a day. Even after Eastman Kodak finally entered the instant-photo field in 1976, Polaroid roared forward, always one inspirational idea ahead of the competition...