Word: pronto
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...cameras but film. Now Polaroid Corp., Eastman Kodak's biggest competitor in the $3 billion U.S. amateur photography market, is looking to cash in heavily on the same idea. This spring it will offer its supersophisticated SX-70 self-developing picture technology in a new camera called Pronto. Lighter and less cumbersome than the SX-70 original, with improved electronic circuitry, the black plastic Pronto will list for $66 but probably will be reduced by discounters to about $50-a third of the $150 that the highest priced SX-70 sells for at discount. Yet it does the same...
Wall Street analysts quickly saw the Pronto for what it was-a marketing tool to boost sales of SX-70 film and help Polaroid recoup the $350 million that it spent developing the SX-70 system. They predicted sales of 2 to 3 million Prontos annually, providing a hungry market for SX-70 film packs, which contain batteries to power the camera and sell at discount for about $5 each. Some analysts chided Polaroid for wasting time in descending from the unnecessarily complex SX-70 original to the simpler Pronto. Said E.F. Hutton Vice President Marvin Saffian: "If the Pronto...
...coming out with two cheaper SX-70s, exterminating the bugs from the film packs, and going into the battery-making business itself to ensure quality-all at great cost. Last year sales rose 4% to a record $800 million, and profits probably about doubled. That performance, plus the Pronto's potential, should put Polaroid in a good position to do battle with Eastman Kodak, which is expected to enter the instant-picture market at about the time of the Pronto's national debut. Supersecretive Kodak is not saying just what kind of system it will market. Whatever...
...Century Theaters, figures that "concessions can mean the difference between life and death." At last week's NATO conclave, where the Hollywood moviemakers were practically invisible, there was a whole midway of barking concessionaires trying to sell the exhibitors the latest House o' Weenies rotisseries, Pronto-Burger rigs and even microwave ovens for veal Parmesan. After all, the average drive-in patron, according to one study, pops for 49? worth of refreshments; the indoor theaters count on 22? per customer. That adds up to approximately $800 million a year, or close to 40% of the theater owner...
...point is break with Al Grossman (what did he ever give you anyway except your first million?) and let us market The Tapes. we have a deal we could set up at the psychedelic supermarket in hollywood would make Grossman wish he were three feet under please advise pronto. think twice. if you don't say yes, we're likely to hit it anyway. to live outside the law you must be honest. you said it, baby, not us. now you're paying...