Word: proof
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Dates: during 1980-1989
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...McDonald's, Bob's Big Boys or Howard Johnsons. Such national restaurant chains are made, not born. Dreamed up by corporate entrepreneurs, they are produced by high-priced, savvy market researchers, advertising gurus, graphic designers and architects -- as well as by food consultants who cook up portion-controlled, idiot-proof recipes to feed the projected image. Owing more to McLuhan than to Escoffier, their packages are the products. Success lies in creating extraordinary images for ordinary favorites: hamburgers, fried fish or chicken, pizza, pasta, tacos and salads...
...self-made entrepreneurs, on the other hand, the zealous pursuit of money is its own reward, as a proof of self-worth. Even so, Packard notes, they often worry about how inheritances will affect their offspring. Since his $ children and grandchildren are (or soon will be) millionaires, Ewing Kauffman (owner of baseball's Kansas City Royals) has no plans to will them any of his $340 million. Giving more, he says, "just spoils them...
Exit polls have made political upsets a relic of the past. We'll never see another smiling face like Truman's holding up the proof--Dewey wins--of the unthinkable upset...
MacDougall was quickly singled out by conservative critics as living proof of the press's alleged liberal slant. "It shows once more how easy it is to % hoodwink our media elite," wrote Reed Irvine, chairman of the right-wing pressure group Accuracy in Media (AIM). The conservative weekly Human Events said MacDougall's revelations will no doubt "raise concerns about the ability of Marxist agents to penetrate the mainstream media." The Wall Street Journal issued a statement expressing its outrage. "It is troubling," said the Journal, "that any man who brags of having sought to push a personal, political agenda...
...student rose and challenged him on why the works of Black writers should not be included in the pantheon of great books. Bloom was unyielding, and the student proceeded to rail against the ancients as white Anglo-Saxon protestants. The slip was for Bloom, and no doubt for many, proof of the unthinking mindset of many minorities who demand inclusion...