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Word: proofing (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...other colleges in the Atlanta University complex a Committee on Appeal for Human Rights, loosely affiliated with SNCC and composed of student body presidents and representatives, is sustaining day-to-day interest in the equalitarian movement. President Mays is particularly proud of this committee, citing it as proof that Morehouse undergraduates are developing a sense of social responsibility that validates the technical side of their education. Perhaps the spirit of critical education will return to the academic community by the political road it chose in departure...

Author: By Frederick H. Gardner, | Title: Problem at a Negro College in Atlanta: Education for Privilege or Equality? | 4/12/1963 | See Source »

...toured the South with a medicine show, but the last time he played downtown in Memphis, he went to jail. He was giving a sidewalk concert for handouts when "the policeman took me by the seat of my britches and put me in his car." A $26 fine was proof enough for Gus Cannon that for an old man there was less than a living in music...

Author: /time Magazine | Title: Composers: I'm a Yard Man | 4/5/1963 | See Source »

...strong for them." Slightly more than half of the liquor Americans drink is still considered heavy by the new standards-such as bourbons and most blends-but a dozen years ago the "heavies" accounted for more than 80% of sales. Some bourbon distillers are selling more of their reduced proof (86) than of their heavier 100 proof...

Author: /time Magazine | Title: Marketing & Selling: Seeing the Light | 4/5/1963 | See Source »

Distillers get lightness primarily by using more neutral spirits (grain alcohol), which contain no flavoring congeners, then lowering the proof with distilled water. U.S. distillers are at a disadvantage because federal law limits the amount of neutral spirits they may use in blends, while distillers of Scotch and Canadian have no limits. U.S. blends usually have 65% neutral spirits; Scotch and Canadian usually have 70%. Thanks to the trend to lightness, U.S. sales of Scotch have more than doubled in a decade to 9% of the market (most popular: Cutty Sark and J & B, two of the lightest blends...

Author: /time Magazine | Title: Marketing & Selling: Seeing the Light | 4/5/1963 | See Source »

Bols vodka. Several U.S. distillers have already begun to market light whisky blends of only 80 proof, and Barton Distilling Vice President Ralph Ettlinger predicts: "Most of the whisky sold in the future will be 80 proof...

Author: /time Magazine | Title: Marketing & Selling: Seeing the Light | 4/5/1963 | See Source »

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