Word: proofing
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Dates: during 2000-2009
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This laptop, which has been out on the streets for a few weeks, is specifically designed for the road warrior who needs a rough-and-tumble machine. The brushed-aluminum skin is scratch-proof, and this semiruggedized model meets the military's standards for durability, having been drop tested from 30 in. off the ground at every conceivable angle. That means if you fumble the 2530p and drop it at airport security (as I've done before, dimpling the corners of two MacBooks), an accelerometer senses the plunge and locks the hard drive into place, protecting your data...
Roche, however, retains one key advantage: it has already seen its own line of attack succeed. The proof? Roche's first targeted breast-cancer drug, Herceptin. Developed by Genentech, Herceptin was marketed specifically to destroy cancers containing the her-2/neu protein, which doctors can detect using a 21-gene screen diagnostic. Herceptin has helped thousands of women combat breast cancer. But there's no doubt it has also helped Roche's bottom line: at $40,000 a year per patient, Herceptin grew globally in sales nearly 25%, to $4.1 billion, last year. "You need self-confidence to take risks...
...more and more of his moves look like losing bets. Even before the first presidential debate ended, McCain's campaign posted an attack ad online highlighting Barack Obama's repeated admission on the shared stage that McCain was "absolutely right." On its face, the spot seemed like damaging proof that Obama is a wishy-washy follower, not a clear leader. But both Democratic and Republican strategists were puzzled. Why was the campaign cutting a spot that undermined the claim that McCain invites bipartisan agreement? Do they now suddenly scorn consensus? "They got the tactic right, but the message...
...fully understand that the proof will be in the execution," Brigadier General Perkins says. "We, along with the Iraqi government, know that this is strategically important that it is done properly." But the measure of whether it has succeeded will be in the response of Sheikh Saleh al-A'ghayde and his men, and others like them. And right now, the signs are not promising...
...Bradford & Bingley (B&B), forced into nationalization yesterday after investors and lenders lost confidence. B&B - whose share price has plummeted 93% this year - relied on the gummed-up wholesale credit markets for around half of its mortgage funding. Many of those home loans it has made, often without proof of the borrower's income, now look risky. For $1.1 billion, Santander will take on $37 billion in savers' deposits; the U.K. government, meanwhile, took on B&B's $78 billion mortgage book...