Word: proofing
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Dates: during 2010-2019
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...Christine Lu, the digital strategy advisor for the national burger chain Fatburger, pushed stores to give secret menu deals to users who flash proof that they've checked in via Foursquare. "The challenge with any social-networking site is the single mom working in an office - what's in it for them?" Lu says. "If you can translate it into the mentality that this is saving you money, who wouldn't want...
...stakes couldn't be much higher. If you thought health care reform and climate change legislation were tough to get through with a 60-40 advantage in the Senate, the emerging electoral landscape pretty much guarantees that the Dems will lose their filibuster-proof majority in the Senate and see their 41-seat majority in the House significantly narrowed. Of course, with 10 months to go before Election Day, Democrats can at least hope that by then the bitter fight over health care will be a distant memory and the economy will have rebounded. Republicans are betting that both issues...
...mostly in the form of vodka. Distilled from grains or potatoes, it has no real taste. It is not sipped; it is not savored. In fact, there's no real reason to drink it except to get drunk. With an alcohol content of between 40% and 55% (80-110 proof), vodka is consumed as a shot, usually in the afternoon or evening, followed by a salty snack: fish, pickles, jellied meat or sauerkraut. After the food comes another shot. Then more food. Shot, food, shot, food - and so on until the Russian winter seems a little less cold. (The food...
...psyched. About 45 or so attendants ranging from '78 to '12 (never too early to be an alumnus, eh?) packed into an awkwardly open space that mingled with tables of regular patrons in order to make that connection that would lead to that new, hip, and recession-proof job we all pine for. We think. There was no open bar to help grease the proceedings...