Word: propeciaed
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Even after marketing Rogaine for the past decade, Pharmacia & Upjohn isn?t posting the profits it should be. According to Monday?s Wall Street Journal, income from Rogaine is slumping behind that of Merck?s Propecia - the market?s other, more powerful anti-baldness drug. It seems that in the course of wooing balding men, Pharmacia & Upjohn has tripped over its own advertising claims: The Rogaine web site boasts that the product is ?medically proven to regrow hair,? while following pages back away from such strong language, focusing instead on various caveats to be kept in mind by prospective users...
BALD EAGLE National symbol no longer on endangered species list. Next step: Propecia...
...this was good news for the rapidly fattening bottom line of Direct Response Marketing, a tiny pharmaceutical firm in the British Channel Islands that trades in trendy pills at the website lifestyledrugs.com To his inventory of Viagra (for impotence), Propecia (for balding) and Zyban (to quit smoking), owner Tom O'Brien last week added the much hyped Xenical. Result: a tidal wave of U.S. Web surfers that overwhelmed his staff of four. "We're averaging about 60 to 70 orders an hour," O'Brien reports. "It's wiped...
GOOD HAIR DAYS With as many as 50% of the American men who are 50 or older scratching their heads over male-pattern baldness, Propecia, made by Merck (1997 sales: $23.6 billion), is the first pill that aims to grow back hair. The company says two-thirds of the men who took Propecia in clinical trials sprouted natural-looking hair. Sales of the drug, which Merck launched in January, could approach $750 million by 2000. One rare (less than 2%) side effect: depressed libido. Propecia and Viagra cocktails, anyone...
...Actually, the Propecia program is just a one-fifth dose of Proscar, an existing drug used to treat enlarged prostates. And there are some rare (but deliciously ironic) side effects for men in search of lost youth: decreased libido and sexual dysfunction...