Word: prophets
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Dates: during 1930-1939
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Henry Louis Mencken has filled some 15 books and countless heads with his brilliant palaver. The Billiken-god of a generation that read his Smart Set like so many monthly revelations, he emancipated many a corn-fed adolescent. Mencken was an iconoclastic prophet but not an indignant one. "As an American," he said once, "I naturally spend most of my time laugh-ing." And his brilliance, like that of his fellow-iconoclast, Bernard Shaw, has not always done him justice. Some of his trumpetings have merely deafened the ears they assaulted, some of his more winning piccolo-and-bassoon effects...
...Prophet Of Gloom Note: Word comes to us of a respectable middle-aged maid of Teutonic extraction who suddenly gave notice to her employers the other day after having lived with them in peace and quiet these twenty years. It seems she has her mind set on returning to Germany. When everyone asked in God's name why, she finally admitted she felt she'd like to say good-bye to her family. . . . "before the war". (V.F.W. might note...
...Winter remained long a prophet without honor in the profession. He lectured on the one tooth in America and England. He wrote a 835-page volume and made sound movies to show how the offending wisdom tooth can be quickly extracted without the usual danger of butchery. Once taken for a quack, so revolutionary was his discovery, he is now president of the American Dental Association, and owns the 1933 Newell Jenkins award for "outstanding contributions in dental science," for all of which Dr. Winter, likes wrestling, has been a persistent and wordy
Soapmaking seems to inspire active social thinking. The late Lord Leverhulme, founder of world-spraddling Lever Brothers (Lux, Lifebuoy), was Britain's famed high-wages-&-short-hours Prophet. Procter & Gamble (Ivory) was an early experimenter with the guaranteed work year and employe representation on the board of directors. Last week two other household soap names made social news. One was Samuel Simeon Fels, scholarly septuagenarian maker of Fels Naptha. The other was J. (for James) Crate Larkin, vice president of Buffalo's Larkin Co., Inc., makers of the soap U. S. children sell their parents' friends...
Commercial Investment Trust made $16,279,000 in 1935 as against $11,643,000 in 1934. Last year this company financed the sale of more than 700,000 new and used cars, handled nearly a billion dollars worth of "receivables" of all kinds. In 1930 many a prophet predicted that bad times would kill installment buying, but C. I. T. flourished throughout Depression, last year cashed in on motor recovery...