Word: propping
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Dates: during 2000-2009
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Guatemala badly needs all forms of aid to prop up its deteriorating economy. Inflation estimates run as high as 60%, and nearly half the labor force is either unemployed or underemployed. Discontent over the inability of the military regime of General Oscar Humberto Mejía Víctores to reverse the economic slump and doubt that a civilian government may be able to do much better have revived support for the country's leftist guerrillas. "There are many people in this country living in misery," says Benedicto Lucas García, a retired general and former Chief of Staff who directed...
...their stock since Spitzer served the first subpoena. In Spitzer's suit, he alleges that AIG, through bogus transactions, inflated the reserves it keeps to pay claims by hundreds of millions of dollars; that Greenberg repeatedly directed AIG traders late in the day to buy AIG shares to prop up its price; and that AIG booked underwriting losses as investment losses to project a healthier core business...
...rules as dictated by Washington?opening itself up to large capital flows from abroad, only to get hammered as that same money flew back out in a matter of days?the truth hurt in ways that most Americans still don't get. The perception was that the U.S. would prop up another nation if threatened with a massive wave of illegal immigration, but otherwise cared only that big American banks should be able to get their money out of Thailand ASAP. Is it any wonder, Mahbubani writes, that China?the one major country that didn't play by Washington...
...called The Loop pitched their show to executives at the Fox television network, the broadcast moneymen liked the idea of a sitcom about young guys living in Chicago. But what they loved was the fact that products on the set wouldn't be an afterthought brought in by a prop master. Instead, viewers would see the same products every week, cleverly woven into the plot throughout the season, and characters would discuss the brands-a bit like a 13-week ad campaign. Sure enough, the network picked up the show. Co-creator Will Gluck says he wanted to capture...
...instance, were working up product-integration deals as part of their traditional ad buys. Already a big presence in ABC's Extreme Makeover: Home Edition, Sears was eyeing new sitcoms like the WB's Supernatural, and the company isn't interested in providing an appliance as a background prop. "That's not enough to make people shop at Sears," says Perianne Grignon, vice president of media services for Sears. "It's easy to use merchandise as a prop, but we have higher standards...