Word: propping
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...called The Loop pitched their show to executives at the Fox television network, the broadcast moneymen liked the idea of a sitcom about young guys living in Chicago. But what they loved was the fact that products on the set wouldn't be an afterthought brought in by a prop master. Instead, viewers would see the same products every week, cleverly woven into the plot throughout the season, and characters would discuss the brands-a bit like a 13-week ad campaign. Sure enough, the network picked up the show. Co-creator Will Gluck says he wanted to capture...
...instance, were working up product-integration deals as part of their traditional ad buys. Already a big presence in ABC's Extreme Makeover: Home Edition, Sears was eyeing new sitcoms like the WB's Supernatural, and the company isn't interested in providing an appliance as a background prop. "That's not enough to make people shop at Sears," says Perianne Grignon, vice president of media services for Sears. "It's easy to use merchandise as a prop, but we have higher standards...
...January bought a 49% stake in Metro International's Boston operation for $16.5 million. Even Associated, in its push to peddle free papers, seems to be cannibalizing itself. Circulation of its own paid-for London title, the Evening Standard, fell 10.8% in the five months to March. Aiming to prop up circulation, Associated late last year launched Standard Lite, a free, slimmed-down, lunchtime version of the evening title. Sources close to the company say only one-third of Standard Lite's readers are willing to buy the bulkier, paid-for evening version. And Britain's Office of Fair Trading...
...That sort of personal connection to the North Korean people animates the book. Becker challenges anyone he considers to be aiding and abetting their suffering. Former South Korean President Kim Dae Jung's "Sunshine Policy" of engagement with the North is denounced as a prop for Kim Jong Il's shaky regime. China, which treats refugees as illegal immigrants and repatriates them to face a nightmarish fate, is criticized for ignoring basic Geneva Convention obligations. The United Nations gets the harshest criticism. Becker spends a chapter cataloging the failures of U.N. aid agencies during North Korea's famine. Their chief...
...internal probe came in response to a separate investigation spearheaded by New York Attorney General Eliot Spitzer and the U.S. Securities and Exchange Commission. Last week, it was revealed that officials are also investigating whether Greenberg attempted to prop up AIG’s stock price in the weeks before his removal...