Word: prorata
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Dates: during 1950-1959
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...gave him a free hand to take drastic action. He did. Pearce slashed the price from sixpence to fourpence, the same as Illustrated, and guaranteed advertisers a circulation of 1,000,000 or better. If Picture Post failed to meet its guarantee, Pearce -announced, advertisers would get a prorata rebate. To further reassure them, he promised a report every week...
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