Word: pros
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Dates: during 2000-2009
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...evidence that they're not." Like many others, Love is eagerly awaiting the findings of a large clinical trial launched by the Women's Health Initiative in 1993. That trial, which involves nearly 30,000 women between the ages of 50 and 79, is specifically designed to assess the pros and cons of estrogen-progestin therapy. The first results won't be ready for five more years...
Wheee! In one presidential cycle, cyberpolitics has gone from being the quirky obsession of a college kid and his gizmo at the back of campaign headquarters to something far sleeker--e-campaigning. The capital's hard-bitten direct-mail and fund-raising pros are reshaping their careers, slinging e-jargon e-nauseam and looking to those same kids for Web strategies. Millions of dollars have been raised for presidential candidates online, and voters who may not know about any of them are being targeted at their terminals and put to work...
...ever do such a thing, of course.) It's only after you've played with Photoshop for a while that you realize how easy it is--and how scary it is--to use; after all, if a first-time user can do reasonably good work, imagine how well the pros could alter the images we intuitively take to be real...
...pros were busy at their computers Dec. 31, when countless hours of network coverage purported to show the millennial celebrations around the globe. Instead, at least one network showed you what it wanted you to see. Image editing technology has now progressed far enough to enable real-time editing of television, and CBS made good use of it. In its live coverage of Times Square, the network digitally deleted an NBC advertisement on a large TV screen and substituted its own logo instead. The new logo looked perfectly natural--it just wasn't there...
...indictment of TV may be that there is nothing unique about the people who make the show. Chase, 50, is no wunderkind; he kicked around TV for decades, doing fine but hardly epochal work on The Rockford Files, I'll Fly Away and Northern Exposure. His writers include TV pros who have slaved on noodles-and-catsup fare like Providence. If it's sad to think The Sopranos is an anomaly, it's sadder to think there could be a dozen writers ready to create the next one, if only the market would let them...