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Word: pros (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...automatic responses to most stimuli. As the psychologist Robert Zajonc wrote compellingly in 1980, "We do not just a see 'a house.' We see a 'handsome' house, an 'ugly' house, or a 'pretentious' house ... We sometimes delude ourselves that we proceed in a rational manner and weigh all the pros and cons of the various alternatives. But this is probably seldom the actual case. Quite often 'I decided in favor of X' is no more than 'I like X.'" Most of us pick what we like, Zajonc said, and then we justify it later...

Author: /time Magazine | Title: Seriously, Who Are These Undecided Voters? | 11/2/2008 | See Source »

...should respect undecided voters because they are trying hard to weigh the pros and cons and not be swayed by automatic, emotional responses. In the end, most of them will go with their guts - psychologists have shown that even those voters who at the explicit and conscious level deny any preference for a candidate usually have unconscious attitudes that predict how they will vote. But those who can wait until just days before a major election and still consciously describe themselves as undecided - that's an act of deliberative democratic will. At least, that's how I choose...

Author: /time Magazine | Title: Seriously, Who Are These Undecided Voters? | 11/2/2008 | See Source »

...regularly observed by political pros that Obama's background as an African American from humble origins would have made him just the kind of potential presidential successor Clinton would love to champion - if the young Illinois Senator hadn't stood in the way of Clinton's wife...

Author: /time Magazine | Title: Barack and Bill: For One Night, At Least, a Happy Couple | 10/30/2008 | See Source »

With just over a week to go until Election Day, polls are not looking great for Republican presidential nominee John McCain. So TIME asked four political pros what they would tell McCain to do in the last week in order to have a real chance at winning...

Author: /time Magazine | Title: Unsolicited Advice for John McCain | 10/25/2008 | See Source »

...fellow MBA student with Nemeth, said the site was a straightforward way to review ballot questions and research information about candidates.“I get the mailing from the Secretary of State on the ballot questions, but I very seldom go through and read the pros and cons of every issue,” he said. “With this site, I’m able to click on them, skim through them real fast, and see a ‘yes’ vote means this, a ‘no’ vote means this...

Author: By Alexandra perloff-giles, CRIMSON STAFF WRITER | Title: Site Puts Focus On Local Elections | 10/21/2008 | See Source »

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