Word: pros
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Dates: during 2000-2009
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...Sept. 15, the Dow fell 504 points. Pretty drastic. The next day it gained 142 points. The lesson: these are volatile days and weeks, and timing the market is a crapshoot, even for the pros. The ability of ordinary investors to move in and out of investments at the right moment tends to be pretty bad anyway. A longitudinal study by the research firm Dalbar shows that as mutual-fund investors increase the length of time they hold their funds, they do better relative to stock and bond indexes. "Our emotions are backward-looking, but the market is always about...
After I ran up to my room, threw myself on the bed and kicked and thrashed for a while, I consoled myself by enumerating the various pros and cons I had experienced while using the phone, which runs on AT&T's superfast 3G data network. Because the latest iPhone, which went on sale in July, supports Microsoft Exchange--the industry standard for synching corporate e-mail, calendars, contacts and so on--Apple is pitching its phone to business users as well as to consumers. So, aside from cost--AT&T's rates for the iPhone are way steeper...
...tough decision, thinking about it is better than hoping some magical unconscious thing will solve it for you," he says. Newell himself has to make a big decision now - choosing a place for his family to live. He's already made his list of pros and cons...
...choosing among four cars, instead of four apartments. Newell asked 90 students to choose their preference from four fictional cars, which each varied on 12 attributes, such as gas mileage, handling and whether it had a sunroof. Again, one car of the bunch had an equally weighted list of pros and cons. This time unconscious thinkers actually did worse - they were less likely to pick the best car - than conscious thinkers...
This time he asked 119 students to choose between only two cars, which were equally attractive. Both cars had pros and cons, but neither car was measurably better than the other; the key was the order in which students received the information. Students were again divided into three groups: the instant deciders, the conscious deliberators and the unconscious deliberators. These groups were then each subdivided into two groups. One received positive information about one car or the other first; one received the positive information last...