Word: pros
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Dates: during 2000-2009
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Companies like California's Firewire Surfboards and France's Salomon have caught the attention of high-ranking pros by bringing innovative materials and construction methods to surfboards, some that had already worked wonders for skis, snowboards and the wings of Boeing Dreamliners. New designs using expanded polystyrene foam (EPS), epoxy resins and stiff sheets of carbon fiber add responsiveness and maneuverability to the boards. The buzzword: "flex memory"--or "flex"--the way a board snaps back into its original shape in a turn or maneuver. "The materials have a memory of the original curve, and they return to that curve...
...RIDE THEM? As with S-Core, pros ride the custom-shaped boards for flex; 20% lighter than PU boards, they last 5 to 10 times as long...
...RIDE THEM? Lightweight, highly durable and ding-resistant--but the pros aren't biting...
...least 9 ft. from nose to tail, the stable "hang 10" boards have seen a resurgence. They make paddling and catching waves easy. Big- wave-riding pros use them...
ETFs are still a relatively small business--totaling $350 billion compared with some $7 trillion invested in conventional U.S. mutual funds. But ETFs are attracting so much attention that some financial pros believe they're moving markets in certain precious metals, alternative energy, water and other areas. Those pundits suggest that gold ETFs--formed by trusts that hoard the glistening, 400-oz. bars in London vaults--have become reflexive, a term applied by billionaire investor George Soros. Think self-fulfilling prophecy. In this case, it means the new ETFs signaled a shortage of physical gold available, making the metal jump...