Word: pros
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Dates: during 2000-2009
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...June 7, as Roger Federer was on his way to equaling Pete Sampras' record of 14 Grand Slam victories by winning the French Open, James Blake and a group of fellow pros watched on a television in the players' lounge at the Aegon Championships at The Queen's Club in London, a warm-up event to Wimbledon. It's hard to imagine NBA stars congregating to cheer on Kobe Bryant, or pro golfers arranging to watch a Tiger Woods play-off, but for Blake and his mates there was no question where their allegiance lay. "We wanted to see Roger...
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...While the Play Golf Designs pros won't actually wear high heels as they shoot a round with your clients, don't expect khakis and a cardigan. The fashion tastes of each woman differ, but a few have indeed dressed on the course like spring-break barmaids. To Sadekar, the attire is part of the attraction, and everyone just needs to lighten up. "Look at what the women's tennis players get to wear," she says. "Unfortunately, as golfers we get shafted. Khakis just aren't cool...
...LPGA's slack. "We feel like the LPGA isn't marketing players the way they should be marketed," says Sadekar. "The door is wide open for us, and the opportunities are endless." By promising extra income and exposure to a broader audience, she's shooting to hire more LPGA pros as the tour struggles in a sour economy and crowded sports landscape. She points to the lack of buzz surrounding the world's top-ranked women's golfer, Lorena Ochoa, as an example of the LPGA's ineptitude. "With every one of our players, everyone asks, What kind...