Word: pros
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Dates: during 2000-2009
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TIME Peter Lynch, the legendary market-beating fund manager at Fidelity, says anyone can beat the pros by paying attention at the mall and asking a few simple questions...
...Tips from the Pros 1. Pick a specific topic and stick to it. 2. Keep your design simple and your posts concise. 3. Let links and photos speak for themselves. 4. Use proper spelling, grammar and punctuation. 5. Post often--frequent updates keep people coming back for more. 6. Check facts...
Sure, Andy Roddick and his splashy American Express "Mojo" ad campaign got bounced out of the u.s. open. but his clothing sponsor, Lacoste, had a great tournament. The little green crocodile not only showed up on tennis togs of French pros like Richard Gasquet and Natalie Dechy but was also worn by celebs and many upmarket fans who descended on Flushing Meadows...
...pros also point to Michelangelo's ethic, so to speak, of fresco. Before he began work on the Sistine, Michelangelo knew all about the humiliating mess Leonardo da Vinci made by painting on walls with untested brews of oil, water and varnish bases, which began to come off almost as soon as they were put on. Though Michelangelo grouched about his immense Sistine task, there is no question of his mastery of pure fresco, which he had learned in Florence in 1488 from his master Ghirlandaio...
David Brennan PHARMA TEAM TO THE PROS...