Word: pros
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...HOPE DESERT CLASSIC GOLF TOURNAMENT (NBC, 4-5 p.m.). Among the pros: Arnold Palmer, Jack Nicklaus, Billy Casper. Among the celebrities: Ray Bolger, Joey Bishop, James Garner, Andy Williams, Harry James. The place: Bermuda Dunes Country Club, Palm Springs, Calif. (Finals at La Quinta Country Club will be broadcast Sunday...
...they find such huge sums? For advice, most colleges turn to professional fund-raising firms, the best of which already are too busy to take on any more schools this year. The pros candidly tell a college what it can realistically hope to raise, usually scale down inflated goals, since it is psychological suicide for a drive to fail. Before mapping out a campaign, Manhattan's John Price Jones Co., Inc., a firm of fund-raising consultants, prepares a detailed statement-sometimes 300 pages long -of the college's specific needs and underlying educational philosophy, a "case" that...
...college, rather than the fund-raising pros, must nail down the donors. Operating on the rough rule that 90% of most drive proceeds will come from 10% of the donors, schools work on their wealthiest friends first. Early announcements of big gifts often entice other affluent donors to follow suit, although the approach has its hazards. One Midwestern multimillionaire kept complaining when a college stalled its announcement of his $100,000 gift; school officers could not tell him that they had expected $10 million and feared his example would induce every potential $100,000 donor to scale down...
...coach of the National Basketball Association's Philadelphia 76ers does not sound like he really belongs in the pros. For one thing, Alex Hannum is so unimpressed with his own basketball knowledge that he solicits suggestions from his players during time-outs. Worse yet, in a profession never noted for modesty, his humility is practically treasonous. "I'm just lucky enough to have inherited a team that was already great," says Hannum, whose 76ers are currently the winningest team in the history of pro basketball. Last week they beat the Baltimore Bullets 121-115 for their 38th victory...
Five years ago, the total prize money on the pro golf tour amounted to $ 1,791,816. Next year it will hit $5,000,000-which works out to $25,000 a head for the 200 pros on the tour. A fellow could put himself into a way-up tax bracket merely by winning one tournament: the $250,000 Westchester Classic, whose first prize will be $50,000. Or he could try to win them all-in which case his gross would be $1,000,000. Or he could just plug along, enjoying the exercise. If he finished no better...