Word: pros
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Time for the Pros. As in Wanamaker's day, advertising is still an inexact speculation. The thing that most concerns businessmen is that it is also an increasingly expensive" one. Little more than a decade ago, $1,000,000 was a respectable year's advertising budget for anyone but a major consumer-goods manufacturer; today a single TV spectacular may cost that much...
...clear-thinking scientist is going to suggest eliminating the use of pesticides. However, they are going to pay more attention to weighing the pros and cons of elm v. robin type questions. Miss Carson has done her job well-stimulating thought, discussion and controversy...
Teddy could hardly have cared less about the party bosses. To whip up strength, he created his own organization of eager young pros and amateurs. Teddy's first job was to win the party's endorsement at the convention in June. He held out the promise of some postmaster-ships. But his real appeal was to those who simply wanted to ride with a winner. Teddy thought like a winner, talked like a winner, and acted like a winner. He urged delegates to vote for him and thereby "do yourself a favor." The delegates did, and the convention...
Monotony or Scale? Among the pros, views of the new boom are mixed. Gordon Bunshaft, chief designer for Skidmore, Owings & Merrill, says flatly: "Architecturally, the general standard is lower than anywhere else in the world." Says Arthur Drexler, director of architecture and design at the Museum of Modern Art: "The bulk of the commercial buildings is only packaged space. About all that can be said of them is that they function mechanically...
...going to get beaten just like every other amateur champion who turned pro. I think I was the last guy who turned pro and won right away." At Forest Hills the word was that tennis buffs would get their answer this winter, that Laver would sign with the pros right after Australia's 1962 Davis Cup defense. But Rocket Rod himself was toying with the idea of remaining an amateur for at least one more year...