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...says the Athens Olympics will generate only 8% to 10% of this year's $7.5 million in expected revenue. Professional teams (in the U.S., 10 baseball, basketball and football franchises use Dartfish), colleges, youth coaches and other sports markets supply most of the company's funds. In France golf pros have taken to Dartfish. In one British school district, gym teachers dissect their students' badminton swings with the program. "With television and the Olympic sports, we are starting at the top of the pyramid," says Bergonzoli. "Step by step, we'll work our way down and tap into the millions...

Author: /time Magazine | Title: Gold-Medal Tech | 5/17/2004 | See Source »

...doubt Dartfish's value, but because of the perpetually crowded sports market, some question its long-term prospects. "The amateur athletes don't have much money to spend," says Leigh, who has also invested in sports-technology companies. "And the pros expect everything to be given to them. It's a tough row to hoe." Bergonzoli says the pros get no freebies from Dartfish and that downward pressure on tech costs will increase volume. The company, which grew 40% last year, broke even for the first time this past quarter. For a young tech firm like Dartfish, that's cause...

Author: /time Magazine | Title: Gold-Medal Tech | 5/17/2004 | See Source »

...reach a new audience, Play Golf America doesn't change any of the problems that crop up once you get to the golf course." These include matters of etiquette--How many practice swings can I take?--that can intimidate new players. Alexander says the course owners, not the golf pros, must run the reforms. Ron Drapeau, CEO of Callaway Golf, the $814 million Big Bertha manufacturer that will imprint playgolfamerica.com on its advertising, says any strategy is better than none at all: "It can't be put on one group's shoulders. Look, we're going down some blind alleys...

Author: /time Magazine | Title: Leisure: Finding Their Swings | 5/3/2004 | See Source »

...testosterone levels), in others to boost normal testosterone levels in hopes of increasing muscle mass or athletic performance. Most doctors, acutely aware of the problems female hormone-replacement therapy caused for women, are cautious about advising anyone to take testosterone supplements - even to ward off Alzheimer's. While the pros are still being worked out, the cons are real and troubling. Resnick is convinced that testosterone supplements can increase a man's risk of prostate cancer and stroke, despite a recent report in the New England Journal of Medicine suggesting that the studies were not large enough...

Author: /time Magazine | Title: Brawn And Brain | 4/29/2004 | See Source »

Though 2003 Harvard football captain Dante Balestracci was not picked in last weekend’s NFL Draft, his chances of joining the pros are by no means shot...

Author: By The Crimson Staff, | Title: Balestracci Invited to Patriots Mini Camp | 4/29/2004 | See Source »

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