Word: prosaicly
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...writing about Wal-Mart today because, counterintuitively, Wal-Mart is the business story of the last decade. The Internet was important, but the dot-coms were clearly overhyped and the truly innovative uses of the Internet are yet to be invented. Instead, it is Wal-Mart—prosaic, big, boxy, uncool, rural Wal-Mart from Bentonville, Arkansas—that has changed the way business is done in America. McKinsey, the same company that a lot of my senior classmates will be working for next year, recently released a study detailing just how important Wal-Mart is. Their findings...
Traced to its Greek foundations, the word architect comes from archi (chief) and tekton (builder). In the case of Catalan "chief builder" Antoni Gaudí, the derivation seems prosaic. For Gaudí, the word breaks easily into the three trademarks of his architecture: arches, technical brilliance and sureness, this last quality sometimes degenerating into rudeness and arrogance...
...soon enough: do not accept drugs from men on strange motorcycles unless they're offering cocaine; do hook up as soon as possible with whatever group is desperate enough to accept you. And she starts down the backpacking trail with equal measures of complaint and courage. Her journey is prosaic in the extreme, filled with hearty Aussie backpackers, haughty French, outwardly friendly but inscrutable native guides, beachside bars in Cambodia, beachside bars in Thailand, etc. Although Tansy enjoys it, the strongest sensation the reader is likely to get from her trip is the been there, done that ennui pervading...
...revolves around the Internet. The cruise line Royal Caribbean has hired New York City-based Translations.com to set up a 24-hour help desk so that crew members can update translated newsletters during a cruise--alerting, say, Japanese passengers to a dance-class schedule change. And converting things as prosaic as store signs and training materials is now part of Translations.com's business for Home Depot. Before consolidating the work with Translations.com Home Depot outsourced jobs to several vendors--a system that became increasingly inefficient as the firm expanded in Latin America and its translation needs expanded to 2 million...
...Along the way to the house there had been a couple of massive flashes and ground shaking crumps, followed by lazy bursts of anti-aircraft guns. Also a more prosaic sight - the headlights of light trucks heading out of Kabul, on full beam. "Taliban," Khademudin said. "They head for the front whenever there is a bombing raid. They feel safer there. The cars were about a kilometer away...