Word: proser
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Dates: during 1940-1949
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...Manhattan last week, Showman Monte ("Only Two Zombies to a Customer") Proser's world's biggest dance hall (in Madison Square Garden), accommodating 5,000 dancers, 4,000 spectators, folded. It never got its hoped-for weekly attendance of about 30,000, finally ran into a scorching weekend, and one night only 1,500 customers appeared. Among the backers who shared the rumored $85,000 loss: Terminal Taxicab President Dan Arnstein, now en route to China...
...dance hall opened in Manhattan and thousands of the jitterbug youth of the Melting Pot jounced, flung and stomped themselves into possession of it. The hall was Manhattan's famous Madison Square Garden, turned into a summer Dance Carnival at a cost of $100,000 by Showman Monte Proser...
...last week's opening, while Benny Goodman's brasses blasted One O'Clock Jump at a jumping, sweating tumult, it seemed that Proser's enormous joint had a chance to make the 30,000 weekly admissions and $18,000 weekly gross estimated as necessary to break even...
Small, swarthy, horn-rimmed Monte Proser has the somewhat weary, harassed countenance of many men who have endured and survived Broadway and Hollywood show business. Born in London, he came to the U.S. at 14, was Food Administrator Herbert Hoover's office boy during World War I. He has also been a stable boy, peanut salesman, barker and roustabout for Snapp Brothers' Circus, paid promoter of theatricals on Long Island and in Yellowstone Park. As a Hollywood press agent he plugged Mary Pickford, Harold Lloyd, George Arliss, Lupe Velez, Hedy Lamarr. During the past decade he press-agented...