Word: prospect
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Dates: during 1940-1949
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...When the planes finally came out, North American had no adequate sales force to sell them in the face of the light-plane slump. And the price of $7,750 was so far below cost-at the low production rate-that it became a wry joke. Once, when a prospect told Dutch that he would buy a Navion if he could "get it at cost," Dutch snapped back: "Wonderful. Make out your check...
...prospect, awful to Britons, that they may have to beg the U.S. for another loan is suddenly looming black and real. For months the possibility has been progressing from a vague foreboding to concrete worry, and lately to specific debate among a few burdened men in and near the British Cabinet. But until very lately it has been something for the future-a distant trouble obscured by present troubles. This week, subtly but unmistakably, the atmosphere changed. Britons, official and unofficial, who had resisted the idea, accepted it as something inevitable; in popular discussion the question became...
Much as they hate the prospect of further dependence on the U.S., British leaders, noting that 1948 is a U.S. election year, would rather ask now than have the loan become a campaign football...
...false moves, and even the choicest young prospect is expelled from the ranks of Southern California's youthful tennis elect. Perry Jones, who runs the region's amateur tennis (as secretary of the local tennis association), demands that his protégés get good marks in conduct and in book-learning both; they may some day be on display at Forest Hills or Wimbledon. Four years ago, the school's problem child was a talented Mexican-American lad of 15 who found both discipline and schoolwork distasteful. He cut classes at high school, finally dropped...
Proposal of Marriage. Rank has still another ace in the hole. If Hollywood should not give him all he feels he is entitled to, the Board of Trade might conceivably cut the quota of U.S. pictures allowed in Britain (now a fat 80% of all pictures shown). At this prospect, Hollywood shudders. The U.S. movie industry last year made $75 million-at least 35% of its income and almost all of its profits-in the British market. Without that market, Hollywood could not afford to spend the millions it does on a single picture. For his part, Rank made only...