Word: prospect
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...mere prospect of Le Pen's forces' grabbing a share of real power is enough to make any true democrat shudder. A former paratrooper who has been accused of torturing prisoners during the Algerian war in 1957, Le Pen raised his party's support from less than 1% in 1981 to its current 15% by exploiting public fears of France's 4 million immigrants, preaching racial inequality and dispensing thinly disguised anti-Semitism (he has dismissed the Holocaust as a "detail of history"). With unemployment at 12.8%, Le Pen is winning support for his calls to expel immigrants and give...
...sales 12% since January. Says Scott Donaton, executive editor of Advertising Age: "Fallon likes to take the status quo and just shake the hell out of it." But being risky doesn't necessarily mean being effective. Fallon's work for McDonald's Arch Deluxe featured kids frowning at the prospect of an "adult" hamburger. So too did the grownups. The burger bombed. McDonald's parted company with the upstart and picked a new agency: Leo Burnett, big, conventional and in downtown Chicago...
What drove Tony was the prospect of creating journalism with all the life and immediacy of great fiction and the additional power of truth. He wanted to show America to itself so vividly as to spur the national conscience. It worked too. Every subject he wrote about remains lodged in the mind through the personification that he found for it, from Linda Fitzpatrick, the suburban girl who became fatally involved with the late-1960s counterculture, to Rachel Twymon, the Job-like Boston-ghetto mother in Common Ground. They may be gone now, but they're still alive in Tony...
That policy kept America engaged with its allies and paid off handsomely. Not only is there no prospect of a war in Europe, but the ancient enemies--France and Germany at the center--have integrated their economies, torn down internal trade barriers, and face the world increasingly as a single unit. Their prosperity is enormous: Europe's gross domestic product last year, $8.6 trillion, overshadows America's $7.6 trillion...
...need not squint too hard at the technicalities. Not so the grumbling German people, who still shiver at the memory of the hyperinflation that wiped out the nation's savings in 1923. Germans put great store in a strong, reliable currency and are not thrilled at the prospect of giving up their beloved mark. If they are to trade it in for a soft or unpredictable euro, they will do their best to fight...