Word: prospecti
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...building ought to look, because he is using (perhaps happily) impermanent materials and because his real client is the general public, and what the general public wants is not utility, but romance and beauty and drama. For a World's Fair is. no matter what the brochures and prospecti say about it, a big show; it creates an illusion, and it has to be emotional, dramatic, and possibly dyed with the deep but uncertain dyes of mysticism. The walls of most World's Fairs bear the imprint of the cloven hoof...
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