Word: prospecting
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Dates: during 1950-1959
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Rugby practices in March have a determination about them that is apt to be lacking in the practices in October. The players are bigger, the pace is harder, and the prospect of a spring vacation playing rugby in Bermuda is enticing...
...back of the Wolverines' front wall, however, will be two burly defensemen ready to show the Eastern teams how rough their Western sport can be. Mike Buchanan, a former Chicago Blackhawks' prospect, and Bob Schiller start at the blue line for Michigan...
...that Howes was trying out with the Hershey, Pa., Bears, of the American Hockey League last fall. He quit suddenly, without telling the Hershey coach, to register at college. The professional team's scouts quickly traced him to the university to find out what had happened to their "promising prospect...
Selling by Underselling. Though the bait advertisers' products differ, their methods are the same. Each offers an item at a ridiculously low price as a come-on, to get into the prospect's home or get the housewife into his store. Then the salesman tries to switch the prospect to a high-priced model. For example, in Cleveland last week, a housewife answered a TV ad for "a brand-new Free-Westinghouse* sewing machine for $50." When the friendly salesman turned on the machine, it made so much racket she thought it would scare her children. When...
Frames & Freezers. Another scheme is the contest portrait. Any radio listener who identifies a "mystery tune" (usually something as well known as The Star-Spangled Banner) receives a coupon to buy "a $14 photograph" for $1. At the studio the prospect is pressured into buying a frame ($2.95 extra), tinting ($6 extra), and perhaps a whole set of pictures. In Chicago, bait advertisers plug a food-freezer plan. By buying in large quantities from a "co-op," the prospect supposedly saves enough to pay off the cost of a freezer. But, says Chicago's Better Business Bureau: "The savings...