Word: prospecting
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Dates: during 1960-1969
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What can be done? Chances are that if everyone keeps his fingers crossed and buys the right products, the light-hearted uncommercials will spread and increasingly crowd the ugh-plugs off the air. But that is not enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering" cramming more but shorter messages into the same time space. In the past two years alone, the number...
What can be done? Chances are that if everyone keeps his fingers crossed and buys the right products, the light-hearted uncommercials will spread and increasingly crowd the ugh-plugs off the air. But that is not enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering"-cramming more but shorter
...Department of Health, Education and Welfare estimates the average cost per patient at a forbidding $15,000 a year. In light of this, Dr. Morrell M. Avram points with satisfaction to an annual average cost of only $5,000 for patients treated in his dialysis department at the Prospect Heights Division of Long Island College Hospital. This is hardly more than home treatment would cost, and since most of Dr. Avram's patients are poor, home treatment would not be practical. No less remarkable, the Prospect Heights roster lists 33 patients, more than are treated at most dialysis centers with...
...Suez Canal was fast diminishing in importance. Oil tankers, which accounted for almost half of all Suez traffic, were getting too big for it. As a result, more and more Middle Eastern oil was being shipped in giant tankers around the Cape of Good Hope. Faced with the prospect of dwindling profits from the waterway, Egypt began giving thought to building an overland pipeline as an alternate route for transmitting oil to the Mediterranean Sea. Then, when Israel came up with the same idea following the Six-Day War-and with the canal closed indefinitely-the race was on. Last...
...result that attendance is down 5% from 1967 -neither league can lay claim to anything remotely resembling a pennant race. In the National League last week, the St. Louis Cardinals were coasting along with a steady 61-game lead; in the American, the Detroit Tigers were an even brighter prospect with an eight-game bulge...