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...prospect of being told to clean a toilet strikes people differently,” Cen says...

Author: By Jillian K. Kushner, CRIMSON STAFF WRITER | Title: Dorm Crew Imparts Practical Benefits | 10/29/2009 | See Source »

...commercial real estate market seems headed for trouble, the next potential victim of the speculative frenzy that has already devastated the residential housing market. That prospect apparently hasn't scared investors. Shares of real estate investment trusts (REITs, which buy and manage buildings and mortgages) have been on a tear for the past seven months, almost doubling in value on average. REITs now trade at a double-digit premium to the value of their underlying properties...

Author: /time Magazine | Title: REITs and Commercial Real Estate's Victims | 10/28/2009 | See Source »

...marketing moves was to set a deadline for the film public, proclaiming that This Is It would play in theaters for a two-week run. Can't you just feel the sense of urgency? "It has event-ized this thing in a huge way," marvels an industry exec. The prospect of an end date lit a fire under the devoted and even the Jackson-ambivalent. Setting a deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com. "That's exciting for people." A marketing...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...from a four-month deployment there in 2007. His medevac unit, from Georgia's Moody Air Force Base, had lost three helicopters and seven crew members in the two wars. Enemy fire had been a factor in none of the Afghan crashes. "In Iraq, helicopter pilots face a greater prospect of being shot at by ground fire," Miller wrote. "In Afghanistan, the greatest threat is the terrain." He described flying in Afghanistan as "'graduate level' piloting more challenging than cruising over the flatlands of Iraq. "It didn't take long to feel the perils of mountainous flying in Afghanistan...

Author: /time Magazine | Title: Why Flying Choppers in Afghanistan Is So Deadly | 10/27/2009 | See Source »

...being looked after by professional caretakers, Inti Wara Yassi's animals are cared for by young backpackers, mainly from the U.S. and Europe, who have no prior experience or training. The reserves have become a hot spot on the South American backpacking circuit, offering any animal lover the prospect of being put in charge of a 200-lb. jaguar (including taking it for daily walks on a leash) within 72 hours of arrival. Goodall says it would have been her dream to work there when she was young, but she has some reservations about the youngsters' preparation and safety. There...

Author: /time Magazine | Title: Bolivia's Freed Circus Animals Need Homes | 10/27/2009 | See Source »

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