Word: prospectus
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Dates: during 1940-1949
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Sportsman Marshall Field III, having sunk some $1,950,000 into the 5? New York tabloid PM, and having called in outside experts to see what was the matter, last week was preparing to back another paper. Result: a prospectus announcing a 32-page national weekly to be launched soon and called Parade. It is to be distributed (starting with an expected 150,000 copies) like The American Weekly or This Week, as a newspaper supplement-or in cities where a newspaper customer cannot be found, to sell separately for 5? on the newsstands...
Parade's prospectus promises an editorial budget of $100,000 a month. Among its promised "43 Camera Men, 137 Brilliant Reporters," the eight identified are all present /"Mites: Ben Robertson Jr., Kenneth Crawford, Ben Hecht...
...important PM personage is not mentioned in Parade's prospectus-PM Publisher Ralph Ingersoll himself. Not only has he no revealed connection with Parade, but two of its chief executives-vice president and secretary-treasurer-are people with whom Ingersoll does not get along too well. They are William Baumrucker Jr. (PM business manager) and Donald F. Stewart (PM treasurer...
Kennedy: "I want to think about it a little bit. I've always done business with local firms and I've gotten a prospectus or something...
...more point commission to if points, a spread nearly as small as that secured by investor-popular American Telephone & Telegraph securities. He kept his own legal fees at rock bottom, watched those of his underwriters. To cut printing bills, he ordered only 47,500 copies of the 70-page prospectus, an almost skimpy number for selling 108,000 $1,000 bonds. It is rumored he even asked staid, profit-conscious American Bank Note Co. to run off his bonds at cut prices...