Word: prospectus
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Dates: during 1990-1999
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...only four days after spring break and I'm already swamped. Among other things, I have a psychology thesis prospectus to write for Monday, a seminar paper due Wednesday, the usual FM layout grind all weekend, and HRTV commitments out the wazoo. Celebrating my 21st birthday today isn't the most pressing thing on my mind right now. In fact, I didn't even go to the Border Cafe for the traditional "you-just-turned-21" midnight margarita. "What? How can you not live it up on your 21st birthday?" you ask incredulously. Am I such a loser that...
...TIME matured, it began to place more emphasis on reporting than on these prejudices. Nevertheless, there are certain prejudices--perhaps it's best to call them values--in the original prospectus that still inform TIME's journalism...
...that represents a change from the days when Luce's global agendas infused these pages. The son of a Presbyterian missionary in China, Luce inherited a zeal to spread American values and Christianize the communist world. He was very up front about his approach. In the prospectus that he wrote with Hadden, he noted that "complete neutrality...is probably as undesirable as it is impossible," and he proceeded to lay out a litany of what would be the new magazine's "prejudices...
...world that is not only round but also wired and networked, we remain committed to another prejudice in the original prospectus: "an interest in the new." The digital revolution, in particular, has the potential to change our world like nothing else since the invention of television...
...their whim and drill down for raw data. But TIME can play the storyteller who comes to your front porch with the color and insights that turn facts into coherent narratives. Part of the process is telling the news through the people who make it. As TIME's prospectus put it: "It is important to know what they drink. It is more important to know to what gods they pray and what kind of fights they love...