Word: prospectuses
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Luce and Hadden, classmates out of Hotchkiss and Yale, succeeded because they understood this truth: history may be complicated, as life is complicated, but the business of storytelling is simple. The young men said in their prospectus that their creation would be judged by "how much it gets off its pages into the minds of its readers." Sort the world into stories and carry them (facts, personalities, ideas, images, dramas, quirks, gossip, the details and energy of life) from Out There, where things happen, to In Here, inside the reader's consciousness, where stories turn into wonder, entertainment, cautionary experience...
...TIME matured, it began to place more emphasis on reporting than on these prejudices. Nevertheless, there are certain prejudices--perhaps it's best to call them values--in the original prospectus that still inform TIME's journalism...
...that represents a change from the days when Luce's global agendas infused these pages. The son of a Presbyterian missionary in China, Luce inherited a zeal to spread American values and Christianize the communist world. He was very up front about his approach. In the prospectus that he wrote with Hadden, he noted that "complete neutrality...is probably as undesirable as it is impossible," and he proceeded to lay out a litany of what would be the new magazine's "prejudices...
...world that is not only round but also wired and networked, we remain committed to another prejudice in the original prospectus: "an interest in the new." The digital revolution, in particular, has the potential to change our world like nothing else since the invention of television...
...their whim and drill down for raw data. But TIME can play the storyteller who comes to your front porch with the color and insights that turn facts into coherent narratives. Part of the process is telling the news through the people who make it. As TIME's prospectus put it: "It is important to know what they drink. It is more important to know to what gods they pray and what kind of fights they love...