Word: prospectuses
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...TIME's original prospectus said: "TIME is interested, not in how much it includes between its covers, but in how much it gets off its pages into the minds of its readers." And TIME is still interested, not in how much ink it puts on paper, but in rendering the same service to a paper civilization...
...monthly magazine financed by the American Jewish Committee, and edited by Elliott E. Cohen, who wrote for its current issue the article excerpted below. He states the proposition that the U.S. has an exportable commodity more precious than guns and butter. TIME hopes its readers will find his prospectus of what the world might get from "the free American citizen" good and heartening news indeed...
...tour prospectus declares that the houses will be displayed "from top to bottom" with "kitchens, living quarters, and the whole pattern of living... on view...
...last week, Eaton had the latest laugh. Manhattan's U.S. court of appeals ruled that Eaton's contract was, indeed, invalid. In its prospectus for the issue, said the court, Kaiser-Frazer stated its earnings in such a way as to represent that it had made a profit of about $4,000,000 in December 1947. "This representation was $3,100,000 short of the truth." This failure to make full disclosure not only "violated the Securities Act of 1933" but was "a breach of the contract," even though Otis & Co. had all the facts and had helped...
Such a set of principles was part of the prospectus that told what kind of magazine TIME would be. Because "complete neutrality on public questions and important news is probably as undesirable as it is impossible," the editors wrote then, they were "ready to acknowledge certain prejudices which may in varying measure predetermine their opinions on the news." They listed a catalogue of typical convictions: "1. A belief that the world is round and an admiration of the statesman's 'view of all the world.' "2. A general distrust of the pres ent tendency toward increasing inter...