Word: prospectuses
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News is made not by "forces" or governments or classes, but by individual people. The world's movers and shakers, said [TIME'S original'] prospectus, are "something more than stage figures with a name. It is important to know what they drink. It is more important to know, to what gods they pray and what kind of fights they love." Stories told in flesh & blood terms would get into the readers' minds when stories told in journalistic banalities would...
...morning mail, which traditionally brings to sports desks a series of dull publicity releases, dropped a horrifying little document at 14 Plympton St. the other morning. It was entitled, "Preliminary Prospectus, 1949 Stanford University Football Team." Running to six closely written pages, this report painted a picture of the Crimson's first 1949 opponent which was matched only by the ghastly verbal report delivered by Art Valpey at the football luncheon Monday...
Last week the firm, American Research and Development issued a prospectus to potential investors which reported its success and the accomplishments of the 13 new industrial processes which it has financed...
Next day, 332 delegates met in the same hall to create its Communist-front successor: American Youth for Democracy. It was to be, according to Y.C.L. ex-President Max Weiss's prospectus, an "advanced anti-fascist youth organization in which Communists play a leading role...
...their prospectus, the editors of the new magazine declared that they were taking on "the greatest journalistic assignment in history"-to mirror industrial civilization in ink and paper. They could hardly have picked a worse time. In the stormy winter of 1930 nobody could guarantee that either the civilization or the fledgling FORTUNE would long survive...