Word: prospectuses
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Sportsman Marshall Field III, having sunk some $1,950,000 into the 5? New York tabloid PM, and having called in outside experts to see what was the matter, last week was preparing to back another paper. Result: a prospectus announcing a 32-page national weekly to be launched soon and called Parade. It is to be distributed (starting with an expected 150,000 copies) like The American Weekly or This Week, as a newspaper supplement-or in cities where a newspaper customer cannot be found, to sell separately for 5? on the newsstands...
Parade's prospectus promises an editorial budget of $100,000 a month. Among its promised "43 Camera Men, 137 Brilliant Reporters," the eight identified are all present /"Mites: Ben Robertson Jr., Kenneth Crawford, Ben Hecht...
Kennedy: "I want to think about it a little bit. I've always done business with local firms and I've gotten a prospectus or something...
...more point commission to if points, a spread nearly as small as that secured by investor-popular American Telephone & Telegraph securities. He kept his own legal fees at rock bottom, watched those of his underwriters. To cut printing bills, he ordered only 47,500 copies of the 70-page prospectus, an almost skimpy number for selling 108,000 $1,000 bonds. It is rumored he even asked staid, profit-conscious American Bank Note Co. to run off his bonds at cut prices...
...Willkie is no more an executive than the other two recent Republican candidates," Grady stated, claiming rather that he was a promoter and a public relations men. "He is selling himself with a prospectus like one used in selling stock in a company that exists only on paper...